Director of Marketing & Brand

Director of Marketing & Brand
  • Lead the strategic development and expression of marketing initiatives that deliver the NORCAL Group brand position, voice and identity across all relevant agent and insured channels, prospect touchpoints, employee platforms and brand experiences nationally.
  • Translated business development goals, insights, and industry best practices into strategic on-brand marketing concepts and creative deliverables that advance company objectives.
  • Directed and inspired teams of marketing managers, designers, writers and external partners to deliver solutions for major campaigns, platforms, and projects in a fast-paced environment.
  • Managed oversight of multi-million dollar marketing budget including human resources, agency management, sponsorships, charitable giving, travel and major live events to optimize processes, improve efficiency and consistently enhance quality.
  • Drove the strategy, development and execution of NORCAL Group and subsidiary external and internal web and portal properties including roadmap, content updates and functionality.
  • Oversaw the management, application, and evolution of site standards, templates, and style guides, and ensures brand standards are consistently met.
  • Implemented and maintained content management systems and associated security and other updates. Ensured compliance with applicable policies on market regulations and website usage, security and standards.
  • Maintained cross-departmental business partnerships to ensure a thoughtful understanding of corporate products, competition, industry, goals and objectives.

NORCAL Group (NORCAL Mutual Insurance Company)
Austin, Texas. September 2014 – present