Head of Insurance GTM, Americas · ServiceNow
My spark is brightest when designing and evolving digital experiences that help organizations make smarter decisions, move faster, and connect more meaningfully with customers, partners, and teams. My work sits at the intersection of strategy, technology, and human behavior, translating legacy complexity into intelligent systems that feel intuitive, scalable, and adaptive.
While much of my recent work has been in insurance and insurtech, the throughline is consistent: building connected ecosystems, modernizing legacy thinking, and unlocking new ways for businesses to operate, evolve, and flourish. I'm particularly drawn to environments where I can influence how transformation, innovation, and orchestration move beyond buzzwords and become embedded in how the business actually works, driving differentiation, growth, and long-term value.
Matter is what defines us all, and the world around us. But mattering is what inspires me every day. We all bring our learned experience and mindfulness to our work. But mattering to someone, something, somehow is what gives us purpose.
I want every day, every encounter, every moment to matter — whether I'm advising a carrier on their next platform investment, building an Insurtech GTM strategy from scratch, or just having a conversation worth having.
For me, mattering is grounded through three simple words.
Before designing change, look honestly at where you are. Not just at yourself — look at what's in the background of the mirror too. The systems, the people, the quiet dependencies that will shift whether you account for them or not. Real reflection means taking in the whole frame, especially the parts that are easy to overlook because they've been there so long they've become invisible.
Take the light you have and bend it just enough to reveal what wasn't visible straight on. The breakthrough hiding in plain sight from another industry. The process tweak that opens an entirely new pathway for AI-augmented work. Refraction isn't invention. It's perception. Most of the best ideas already exist somewhere. The skill is learning how to angle the lens.
What you share outward should be crafted to land for them, not just from you. That requires real listening, not the kind where you're preparing your next sentence, but the kind where you're genuinely trying to understand what someone actually needs. Resonance is what happens when empathy and clarity meet. It's also, not coincidentally, how you build relationships worth having.
Most people arrive at a GTM role having spent their careers on the vendor side. I took the other road. For eleven years across NORCAL Group and ProAssurance, which acquired NORCAL in 2021, I was the business owner, the builder, and eventually the person ServiceNow kept asking to come tell the story to their own customers.
What I was building had a name by the time I left: Business Orchestration and Automation Technology, what Gartner calls BOAT. But we were living it long before the framework existed. We saved thousands of hours annually, dramatically reduced compute overhead, and got nearly half of our renewal policies processing without a human touch. Not as a proof of concept. As a running operation.
"ServiceNow's lighthouse customer for insurance innovation and agentic AI — brought in to champion the platform's place at the center of Insurtech orchestration."
What I carry to ServiceNow isn't a playbook. It's the accumulated instinct of someone who spent a decade making these decisions with real stakes. I know what industry leaders are actually worried about when they say they're "not ready yet." I've been that leader.
My focus now is helping executive leadership across industry find their own version of what I helped build, on their terms, at their pace, empowered by a platform that they can make matter for them.
10,300
Hours saved annually through orchestrated automation at ProAssurance
59%
Reduction in compute time via AI-augmented workflows
43%
Of renewal policies processed with zero manual touch
11yrs
Building insurance transformation from the carrier side before joining ServiceNow
I set out to build something that worked, and when it did, people wanted to hear about it. Over three years, that earned me a seat at tables I hadn't expected: alongside ServiceNow leadership, Gartner analysts, and the global insurance community at ITC Vegas. The credential I'm most proud of isn't any stage. It's that executive decision makers connected with something in my narrative that sparked a sense of reflection, refraction, and resonance.
2025 · Gartner
Co-presenter alongside ServiceNow VP of Product (App Engine/AI), 450+ enterprise tech attendees. One of the more honest conversations I've had about what AI orchestration actually requires to work in practice.
2025 · ITC Vegas
Co-presenter with ServiceNow Global Head of Insurance on AI transformation in carrier CX. The room was full of people who know exactly how hard the problem is, which made it the best kind of conversation.
2023–2025 · ServiceNow Knowledge
Three consecutive years as a featured presenter at ServiceNow's global annual conference, representing ProAssurance's journey across citizen development, the FSO insurance roadmap, and modernizing insurance operations. Also served as the 2025 PAC Spotlight Presenter for the FSO Product Advisory Council.
2025 · ServiceNow Dallas Summit
Panelist alongside Jeff Margolese, SVP of ServiceNow Global Solution Consulting, exploring what it actually means to operationalize AI at enterprise scale.
2025 · Zoom
Featured panel presenter at two Zoom events, including their annual investor meeting, on AI-augmented customer and digital experience. A reminder that the best CX conversations cross industry lines.
2024 · Digital Insurance Summit
Two panel sessions on getting transformational ideas adopted and enabling the future of customer service. Two topics that are really the same topic when you dig in.
2025 · TechTarget / Analysts
Media interview with TechTarget on agentic AI in insurtech ecosystems. Industry analyst conversations with Gartner, Forrester, and Futurum on ProAssurance's innovation and automation journey with ServiceNow.
2024 · Wiley Publishing
Featured quote and story on orchestrating insurtech initiatives across the enterprise. A practitioner's perspective on what AI-powered citizen development actually looks like when it's working.
2026 — Present
ServiceNow
Leading GTM strategy and field execution for ServiceNow's Financial Services Operations platform across U.S. commercial P&C, specialty/E&S, and wholesale brokerage. The job is helping carriers find their own version of what I spent a decade building, on their terms, with an honest sense of what it actually takes to get there.
2021 — 2026
ProAssurance
Eleven years building what Gartner would eventually call BOAT, before it had a name. Led enterprise digital transformation, ServiceNow platform implementation and expansion, Agentic and Generative AI augmentation, and customer/partner self-service innovation. Became the carrier voice ServiceNow turned to when they needed someone to speak credibly about what insurance transformation actually looks like in practice. ProAssurance was featured in ServiceNow's Knowledge 2024 event branding alongside Wells Fargo, NHL, and TIAA, recognition of where the work had taken us.
2014 — 2021
NORCAL Group
Led strategic marketing and brand expression across agent, insured, and employee channels for a national specialty insurer. Reimagined digital experience and experiential marketing through advanced innovations in online and in-person engagements. Translated business goals and industry insight into creative work that actually moved things forward.
2011 — 2014
AMD
Built and launched a global employee engagement strategy for a major semiconductor company, including a Jive-based social business platform that was, at the time, one of the more ambitious internal community projects in the industry.
Earlier
Texas A&M AgriLife · Ohio University · TXU Communities · Cox Interactive
Two decades of building digital platforms, content ecosystems, and communications strategies across higher education, energy, media, and state government. Developed web architecture and community platforms before most organizations had a name for that work either.
Outside of digital workflows, go-to-market, and executive briefings, nanoranch started as a simple idea. What if we treated even the smallest pieces of land as something worth caring for?
Not for productivity. Not for optimization. Just for the wild and native life that deserves to thrive there.
Over time, it's become something more personal.
A way to slow down. A way to pay attention. A way to create space — for birds, for butterflies, for pollinators, for whatever decides to show up, including memories of those we've loved and lost.
Visit nanoranch.org →If something here sparked something in you, whether it's an idea, a challenge, or just a shared curiosity — I'd really enjoy connecting.
I'm confident we'll have something worth talking about.
