Strategic, Tactical and Creative Marketing, Brand & Communications Leadership

Director of Marketing & Brand

Director of Marketing & Brand

Lead the strategic development and expression of marketing initiatives that deliver the NORCAL Group brand position, voice and identity across all relevant agent and insured channels, prospect touchpoints, employee platforms and brand experiences nationally. Translate business development goals, insights, and industry best practices into strategic on-brand marketing concepts and creative deliverables that advance company objectives. […]

Senior Manager & Head of Employee Engagement Communications

Senior Manager & Head of Employee Engagement Communications

Defined and directed refreshed employee engagement strategy for global AMD community including traditional online publishing, social business channels and emerging digital media platforms. Aligned corporate strategy, brand and story across internal online messaging, social outreach, executive email communications, digital signage and corporate presentations. Planned, launched, and managed global, Jive-based social business platform integrated with redesigned […]

Associate Director of Communications

Associate Director of Communications

Worked with Office of the Vice Chancellor to develop, manage and implement strategic communications and marketing efforts to enhance the awareness and relevance of the multiple statewide agencies of Texas A&M AgriLife. Provided senior leadership to unit managers and associated team members (47 total) responsible for tactical communications, media relations, web development and creative production […]

Assistant Director for Marketing & Information

Assistant Director for Marketing & Information

Designed and managed Ohio University’s online front door presence and produced information architecture, content definitions, user interface design, page hierarchy, typography, and branding of top-level sites and pages. Collaborated with the College of Business to develop and present a thorough web strategy plan for Ohio University’s internal and external online objectives to the university president, […]

Online Production Manager

Online Production Manager

Developed new strategy, architecture and design for a network of 14 online city sites throughout Texas offering social and business profiles and networking, interactive communication tools and a community marketplace. Supervised full-time lead programmer and content editor associates and managed all elements of planning, production, development and marketing. Wrote and presented growth and revenue plan […]

Development Producer

Development Producer

Developed, designed and implemented special features for all sections of major media-backed online city site for the greater Pittsburgh metropolitan area and surrounding communities. Helped manage staff of creative producers in authoring interactive, online content packages and specialty/client-oriented web services. Managed production and online usage of multimedia content from NBC affiliate and established and maintained […]